‘Subscription for no ads’ addresses the latest regulatory developments, guidance and judgments shared by leading European regulators and the courts over recent years. Like countless other businesses, we believe it allows us to meet changing regulatory obligations while offering users a clear choice. That’s why we believe it is the best compliance solution. Subscriptions as an alternative to seeing advertising are a well-established and economically viable business model spanning many industries, from news publishing and gaming to music and entertainment. We introduced this choice, called ‘Subscription for no ads’, as our consent solution to comply with a unique combination of connected and sometimes overlapping EU regulatory obligations with differing compliance deadlines. ² If a person chooses to subscribe, they won’t see ads and we will not process their information for personalised advertising. That’s why, in October, we announced that people in the EU could choose to continue to use Facebook and Instagram with ads, or they could choose to pay a monthly fee for a subscription service with no ads on Facebook and Instagram. And with new regulatory interpretations of permitted legal bases for personalised advertising under the GDPR, as well as the coming into force of the Digital Markets Act, we are now required to offer people in the EU, EEA and Switzerland an alternative way of using Facebook and Instagram. However, Europe’s regulatory landscape is evolving.

This creates considerable value for businesses: in Europe, every Euro spent on our ads drives on average 3.37 Euros in revenues for advertisers, supporting over €84 billion in business revenues every year.¹ Personalised advertising also enables businesses of all sizes – particularly small and medium-sized businesses – to find customers most likely to be interested in what they offer.

It allows people to use services like Facebook and Instagram for free while benefiting from seeing personalised advertising, helping them discover new products and brands that are most relevant to them. We are committed to an ads-supported digital business model, because it is the cornerstone of an inclusive internet where everyone can access online services and content for free.

Iphone 13 1 euro free